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Possibility of Entry into the Textile Production Industry in the Czech Republic
Turková, Alice
The topic of this bachelor thesis is Possibility of entry into the textile production industry in the Czech Republic. The main goal is therefore evaluation of possible entry and attractiveness, which is done based on the method of pair comparison. In the theoretical part are described methods used in the practical part. The main foundation for the final assessment is PEST analysis, Porter´s Five Forces Analysis, evaluation of barriers of entry, key driving forces of change and finally attractiveness of the industry, which is determined as 3, 42. This value indicates attractiveness slightly above average. Potential entrant should enter the market as a firm specialized only on certain type of high quality and innovative products.
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Barriers to entry in public procurement: Evidence from the Czech Republic
Prucek, Pavel ; Skuhrovec, Jiří (advisor) ; Matoušek, Jindřich (referee)
A core subject of this study is to examine the effect of potential barriers to entry on a variation in profit margin of public procurement suppliers in electricity and gas sector in the Czech Republic. Furthermore, the thesis attempts to draw key determinants affecting the probability of SME to win a public contract. Findings have proven that Czech public procurement market works quite efficiently because the impact of barriers to entry on profit margin was not detected. Additionally, SMEs were not blocked by barriers to entry to compete for public tenders suggesting non- discriminatory practices of contracting authorities. Policy recommendation is to use tools promoting competitive environment such as electronic auctions, which in turn create a pressure on final prices and shrink profit margins. The success of SMEs in public tenders relies on institutional characteristics rather than standard procedural ones. Therefore a promotion of innovative tools such as specific legislative provision (e.g. set-asides) or workshops carried out for SMEs might represent effective small business support policy. JEL Classification H57, K4, D44, D73, C21 Keywords: public procurement, SME, barriers to entry, qualification requirements
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The Evolution of the Global Microchip Market
Srba, Lukáš Martin ; Bolotov, Ilya (advisor) ; Čajka, Radek (referee)
This thesis aims to explain the evolution and transformation of the microchip industry. It focuses on the changes and prediction of the future state including its causes and consequences. The analysis starts on the general description of the market and continues through its subjects ending on relationships between them. This serves as a source of information to the prediction in the final part of the thesis. In the beginning the products, which are taken into consideration in this work (namely CPUs, GPUs and APUs), are described. Following this, there is an analysis of the competition environment that defines a structure of the market upon which further work is based. (Three levels; the manufacturer of photolithographic machines, makers of the chips and their designers and OEM and aftermarket subjects.) The penultimate part defines the barriers to entry to this market and three categories are drawn up: economic, technical and geoeconomic, which are applied to every level of the market. Thus all prerequisites to a successful prediction are satisfied. In the last part of the thesis the prognosis is made and defined, along with its assumptions and limitations. In the concluding part of this work the consequences and results are summarized.
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Analýza odvětví pivovarnictví v České republice
Martinů, Barbora
Martinů, B.: The analysis of the beer industry in the Czech republic. Diploma thesis. Brno, 2014. This thesis describes the dimension and the development of the brewery sector in the Czech Republic according to the selected indicators. The theoretical part defines the development of the agrarian sector with a focus on the issues shaping the economic context of agribusiness. It also deals with the definition of an agricultural market and the characteristics of the food sector. And last but not least, the thesis describes critical connections and historical context of the development of the brewing industry. The work identifies the fundamental factors shaping brewery industry in the Czech Republic and in particular the development of this sector, with an evaluation of the changes that occur the analyzed period, with a description of causation. The work focuses on the factors conditioning the existence and successful functioning of the Czech brewery industry, such as the volume of beer produced, the number of breweries, consumption and foreign trade. The remaining part of the thesis analyzes the individual determinants of the market structure and follows up the categorization of the Czech breweries, the differences in their production and market strategies, such as concentration, entry barriers or competition strategies, and it is here where the whole commodity vertical of the beer production is defined. The gained knowledge can be further used to estimate the future development of the Czech brewery industry and also to anticipate the changes that may occur in this sector.
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The impact of the companies'advertising strategies on the competition
Miňová, Lýdia ; Zemplinerová, Alena (advisor) ; Šlajs, Jan (referee)
The advertising as one of the tools of the marketing mix has positive influence on sales and is differenciating the product from competition. According to persuasive view the advertising contributes to the differences in firms' cost conditions, creates abnormal profit and is able to deter the entry into the market. The question is whether the advertising can have such a influence on competition at the market.The goal of the thesis is to introduce the major views on advertising in economic theories and based on available emprical studies to define and describe the major differences in the views. The impact of advertisng on perfomance indicators is analyzed in own empirical study for the market of chocolate bars, covered and partially coverd wafers.
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Liberalization of the postal sector in the European Union
Juřena, David ; Adámková, Vlasta (advisor) ; Žamberský, Pavel (referee)
The presented text first summarizes the basic principles and objectives of liberalization in the European Union. Additionally, a short introduction to liberalization of the service sector is presented. In particular, the thesis aims towards two goals. Firstly, it analyses the postal market liberalization on a sample of chosen countries that were first on a way to fully accomplished postal market opening. The analysis regards Sweden, Great Britain, Netherlands, Germany and Estonia. Secondly, the emphasis was given to identification of potential entry barriers, which could distort competition on a seemingly fully liberalized postal market.
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B2B trade specifics in terms of Czech Republic
Remsha, Siarhei ; Sedláček, Jiří (advisor) ; Slaba, Jiří (referee)
This thesis is dedicated to the problematic of B2B trade in terms of Czech Republic. The main goal is to define the structure of B2B trade, its analysis and comparison of the development in Czech Republic and in the rest of the world. Single chapters of the thesis enable to analyze the topic and reach the goals set in this thesis. The first chapter introduces the historical development of ICT, information and communication systems and the implementation of them in commerce. The current chapter will also get us familiar with the basic terminology and principles of B2B. The second chapter contains the description of B2B marketplaces as the main tool of B2B commerce. Special attention is dedicated to the principles of functioning, types and models of B2B marketplaces. Important part of this chapter makes the analysis of the barriers to the development of B2B markets and to entry of new companies to B2B commerce. The last chapter with tell us about the characteristics of Czech B2B environment, its development, obstacles to the development and legislation. The same chapter will provide us with the information about the most known Czech B2B portals and will give their analysis. This chapter also contains the description of local and European B2B development programs, which support B2B commerce and competitiveness in this field. In the conclusion we will evaluate the results and will provide the final characteristics of the topic. This thesis provides us with the detailed analysis of B2B market in general and in terms of Czech Republic together with development trends and obstacles to further development.
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Možnosti podnikání na brazilském trhu
Říhová, Michaela ; Machková, Hana (advisor) ; Jurek, Martin (referee)
The objective of the diploma thesis is to analyze potential of the Brazilian market for Czech companies. The thesis focuses on defining the most promising areas for the Czech export and also addresses the barriers to entry that can prevent Czech entrepreneurs from successful entry into Brazil.
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